The In’s and Out’s of Reputation Management In Theory and Practice

web reputationOnline reputation management (often abbreviated online as ORM) is one of the most important things to understand and implement to be successful in emerging markets these days. If you need reputation management services, get in contact with Bright Past! In conversations which relate to ORM two things happen all too often, either the topics get bogged down in a slew of obtuse terminology (like ACID test, Ad Hoc reporting, brontobyte, big data, etc.) or the exact definition of reputation management is not fully understood. So let’s cut straight to the heart of the matter without any unnecessary jargon – what, exactly, is reputation management today?

Many people, such as independent businessmen and women starting new businesses, will often ascribe ORM to simply mean “social media monitoring,” this, of course, is a integral part of total ORM but it is far from describing everything that goes into a effective reputation management strategy and it’s very important for businesses (especially newer, small and independent business) to thoroughly grasp both the concept and its implementation. ORM is typically defined as any series of processes which are meant to positively shape an individual’s or business public perception.

Only a scant few years ago the net was a exceedingly different place as the distribution of most goods and services was quite passive and mechanized. The internet of the past featured far less customer interaction than what is seen today and is often considered far more top down. But not so in today’s online markets, it seems that if you just look hard enough almost every website one is able to visit features some kind of user focused, feedback related content, whether it be polls, comment sections, surveys or “tell us how we’re doing” pop up boxes.

online monitoringRegular interactions with subscribers and potential customers are now the mainstay practice of any successful site and as such allow the users to feel connected to content creators and merchants. This is excellent as it builds trust and naturally predisposes people to come visit sites that they feel a connection (whether logical or emotional) to. For example, when you are considering purchasing a car and deciding whom you should by from, a long time friend or a stranger, one is generally inclined to buy from the friend, even if he/she prices the car a little higher than the stranger. Familiarity is a powerful motivator and anyone considering ORM should remember not to forget it.